Are you struggling to keep up with the latest Pinterest trends, algorithm changes, or keeping your Tailwind queue full of carefully curated pins? If all aspects of Pinterest marketing seem overwhelming to you right now, it’s time to take a deep breath and hire a Pinterest manager.
Thinking about taking a positive step in the direction of your dream of running a successful website that converts Pinterest users into clicks? Here are 3 reasons why you should hand off your account to an experienced Pinterest manager!
Pinterest managers have the knowledge and know-how to help your website rain with traffic!
What is a Pinterest manager?
This is someone who specializes solely in the Pinterest platform. They live, breathe, and adore everything to do with pinning! Basically, a Pinterest manager helps businesses like yours be seen on Pinterest.
Your Pinterest manager will be your point person when it comes to maintaining your Pinterest account. From reviewing and auditing your existing account to building you a new account, your manager will set you up for success and help your pins go viral on Pinterest.
Pinterest managers also offer monthly scheduling services. This usually consists of scheduling seasonal Pinterest content each day from within the Tailwind platform, as well as, scheduling pins from like-minded folks from Tailwind Communities. If you’re not designing fresh pins or story and video pins yourself, many Pinterest managers would love to take over this task for you too!
Why is Pinterest marketing important?
With over 28% of marketers already advertising their brands on Pinterest, they must be seeing some incredible results, right?
In my experience as a Pinterest manager, I’ve seen traffic from Pinterest make up 40-90% of a client’s total clicks from social channels each and every month! Recently, one of my clients had her Pinterest traffic increase by 4000% in 4 months!
With results like these, can you afford not to be on one of the fastest-growing visual search engines?
That’s right, Pinterest isn’t a social media platform at all, but a powerful search engine that helps its users find things to do, try or buy. Having quality pin-worthy designs, SEO’d descriptions, and awesome titles are key to your success. Without them, you may see a steady drop in Pinterest traffic over time.
Between creating new content for your blog or making products, the last thing you want to worry about is driving traffic to your website by spreading yourself too thin all over the various social channels.
Still not sure if you should hire a Pinterest manager? Here are 3 reasons that may change your mind!
You want to get back to doing what you love
This is the best reason I could think of for why you should hire a Pinterest manager. When your thoughts and time are constantly being pulled away from creating content or products, it can hard to stay in the moment and focus on your work. Not only that, but your creativity and quality may suffer the consequences of being spread too thin and ultimately hinder future sales. What’s more, your personal relationships may suffer as a result of mental overwhelm and fatigue.
Let’s face it, you started your business because you love what you do and want to share it with others. It’s your passion and it’s what makes you the happiest. You shouldn’t settle for anything less than that, especially after working so hard to get to where you are today.
You want visually-compelling pin designs
Are you all thumbs when it comes to designing eye-catching pins?
Well created pins that clearly express your blog post or product’s intention is essential to your success on Pinterest and without that, you’re throwing away your precious time by creating pins that don’t reflect your awesome product.
Save yourself some time by learning some tips, tricks, and keyboard shortcuts for creating 20 fresh pins in under 15 minutes in the incredibly useful Canva design platform. Canva is one of my favorite Pinterest marketing tools and will save you tons of time learning graphic design.
Or delegate pin design to a Pinterest manager that loves designing as much as you love doing anything else!
You want to see positive results faster
Learning everything there is to know about Pinterest marketing, finding a strategy that works for your brand, creating static Pinterest images, video and story pins, and keeping up with new trends can be overwhelming when you’re already struggling to stay above water with both your personal and professional obligations.
Pinterest is a long game, so even after you feel you’ve learned everything, it may take anywhere from 3-6 months, sometimes more, until you see positive results.
When you hire a Pinterest manager, they know where to start, what your account needs to thrive, and how to implement any changes that need to occur to become successful. Here’s a recent screenshot from a client who scheduled her own pins in 2019 vs. when I took over her account in 2020. Quite the difference, right?
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Ready to invest in Pinterest?
Great information! Having a Pinterest assistant would be ideal. It can take so much time!
Thank you! 🙂
Needful content. Keep creating content like this! Tons of love for you
Needful content. Keep creating content like this! Tons of love for you
Thank you so much!